After 3 years of writing blog posts I thought it was time to show you all the process I go through when publishing a post. Blog posts aren’t just ‘write a few paragraphs, add a few photos and click publish’ as some may think. They take time and planning. I hope this is an insight into the process and hopefully helps some of the ‘newbie’ bloggers out.
Some ideas just pop into my head others I have to pad out, the initial title or subject in which I was to talk about tends to be the easy part. Making it into a full blog post is where the process begins…
Research & Planning
Not all blog posts need research to go into them (e.g. the personal ones or those that are fully based on my own opinion or thoughts) but the ones that require it are those that tend to take longer as it’s an extra step in the process.
Planning out the blog post can also be time consuming if you are new to writing. I really enjoy this stage as I can switch and swap sections and paragraphs all over until I have it correct. It’s almost like planning for an essay, but more fun!
Once you’ve planned within an inch of your blog, get writing. It might come so naturally or it might be a struggle to get started but once you’re in the flow, I promise you, you won’t stop. I tend to write the whole post then go back and edit and rearrange things if I see necessary. I like to see an overview immediately after writing so then I know what I’ve got to work with.
Title, Sign-Off and Structure.
Once I’ve written the post, I make sure I have a good title. Sums up the post and gives the reader and idea of what they will be reading without giving too much away. I generally like to keep my titles as short as I can so they’re more capturing but others do require a longer title.
My sign-off genuinely consists of rounding up the post, similar to a ‘conclusion’. Thanking the readers for their time, not all posts will be as quick to read as others so I am genuinely so grateful for those that read the whole post. Then my classic sign-off: ‘Han xx’
Structure then comes as I like to break up my posts a little bit with headings, lists, photos etc. So that the reader doesn’t feel like they’re reading an essay.
Here is where you can get even more creative if you want. You can get free licensed photos from websites such as Unsplash which is one I frequent often. Or if you want that more personal touch on a blog post you can do your own shoot which isn’t just grab the camera and click, you have to plan the images you want to ensure you get the ‘shots’ you want.
Most of my posts I’d say have my own photography, but there will be a few that have Unsplash photos. Mainly due to: lack of time to get photography, not having the right shots for the post or even just that I feel I can get better shots on their website than I can take.
Readability and SEO
WordPress thankfully help you with this (as I am still very new to SEO) as they have a plugin that hints at you what you need to do, I pretty much just follow that. Readability would be all of the previous I have mentioned to do with structure etc.
Bits and Bobs with Settings
This includes putting the post into a category that I have on my blog (i.e. Lifestyle, Fitness, Personal, University, Fashion etc), writing out all the tags for the post in which if people search that word they’ll find that post.
Creating a header/featured image for that post is part of this section although it is something that can take up a little bit of time too.
Get it scheduled!
I like to schedule my posts in advance so I’m not writing and editing one day and posting the next. It also helps me stay in a routine and habit with my blog so I don’t have to worry about consistency. I try to be at least 2 weeks in advance but I do let myself have some leniency when I want to shuffle the posts around.
Once the post has been published I then have the task of promoting it which can also be quite stressful and long. I make sure I have shared my post on all my social media platforms i.e. Facebook, Twitter, Instagram and Snapchat. I then ensure I am interacting with those that are viewing my post and commenting on it.
This is roughly the process I go through with every blog post I write and publish, I have written well over 100 + blog posts now so the more you do the quicker you get at the process but it is still a long one. I wrote this to try and show awareness to those that aren’t bloggers of how much work goes into a post. It’s not as simple as write about a product and click go.
I also know I have a few ‘newbie’ bloggers reading my posts so I hope I’ve helped you all out a little bit but as always don’t hesitate to ask me anything!
As always and more than ever,
Thank you all for reading,